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8

David Chereb and Colin Sutherland, SC Market Analytics,

present

an outlook for cement in the US.

O

ver time, cement market growth

depends on GDP, demographics,

technology, policies, and shifting

demographic patterns. During

the past 30 years all these factors have

changed in ways both positive and negative

for US cement consumption. This analysis

includes an outlook for the next five years; just

enough time for any of these factors to exert a

strong impact on how fast demand grows.

One of these inputs, population change,

is shown in Figure 2. After years of growth